Content services

Content strategy – development

I have experience in developing content strategies through collaborative working with colleagues, external users and others. Key questions to be asked are:

• What content is required
• Why is the content required? – Objectives and outcomes
• Who is the content aimed at? User groups and personas

These questions will require reflection to arrive at meaningful answers, and may result in a re-think of objectives, outcomes and how to achieve them.

The content strategy should be shared with key stakeholders in the organisation, who are involved in its development from the outset and refinement along the way, to ensure acceptance and 'buy-in'.

Content plan – implementation

Once the strategy is established, an implementation plan can be developed to answer the questions How and When? The output should be akin to a project plan, with a grid containing content elements, channels, schedule and resources required. This will usually include the creation of a content calendar, resource plan and a workflow to ensure smooth implementation.

Content commissioning and authoring

I can work with SMEs, authors and content contributors to commission great content from an agreed specification, create templates for authors to use and review draft materials  as they come in.

I am a fluent and responsive writer, and can take a brief from SMEs or an outline draft and create polished content which covers the required salient points and meets the users' needs.

I have experience of writing in several formats, especially for web pages, and scriptwriting and development for video and podcasts. I also have experience of informational and education video development production.

I am responsive to inclusion, accessibility and diversity considerations and these run through my outputs like a silken thread.

Advisory

I offer a consultancy option covering all aspects of content strategy, commissioning and editorial development.